During the annual Cairo International Expo at the beginning of March, the manager of Africa sector of Overseas Marketing Dept. of CG Company visited our client, FIRST FOR HEAVY EQUIPMENTS Company, in Egypt. FIRAT FOR HEAVY EQUIPMENTS Company is specialized in construction machinery sales and after-sale services. It is a subsidiary of The Detac Group, which is a well-known construction industry contractor in Egypt, holding five subsidiaries and its business includes construction contracting, engineering machinery, cement, minerals and household appliances.

We have a friendly-discussion with FIRST FOR HEAVY EQUIPMENTS Company for further cooperation in future. Through the conversation, our considerations of market segment, target consumers and product positioning have reached a consensus. Market promotion would be based on exhibitions and promotions on potential customers, with enhanced investment in terminal sale, and separate specialized promotion on our machines sold (such as using one specified machine for exhibition, trial and temporary replacement for malfunction for each machines ordered). In the meantime, when affirming the sound maintenance capacity of FIRST FOR HEAVY EQUIPMENTS Company, we also demand that they could keep, and improve their after-sale capacity (by free on-site maintenance per month, keeping sufficient spare parts in the storage etc.). The purpose is to ensure the realization of agreed sales volume on the annual sale agreement by increasing the investment in marketing and after-sale service.

• CG company
• Chengdu